I've been talking to various people and there's something I thought, so I'm going to write it a little seriously.
Well now, it's a very sudden story
Roughly speaking, this item visualizes what our store values.
Pink from purple. A unique color that is commonly known.
I don't think I'll wear this color, but it's still easy to imagine if it's black or brown.
Many people think so.
So why is this color that many people are unlikely to be interested in being produced?
It's my own interpretation, but this color may be the world view that the designer wanted to express.
(Of course, I think I wanted to express other colors in the same way.)
The meaning of producing this color in the basic colors such as so-called black. I think it's the salesperson's job to think about the meaning even more because it's an era overflowing with things.
Considering the meaning, there is a need or not. is also an important factor.
To put it bluntly, there is little demand for items with strong individuality.
(Exceptions are made for well-known brands or those that have been picked up as a trend.)
On the other hand, I feel that if the product composition is only in line with needs, what the brand wants to express and the individuality of the select shop will be greatly reduced.
In general, as demand increases
Coordination examples will increase on SNS, etc., and it will become easier to find similar items at low prices, even if you do not purchase from that brand.
Personally, I feel that the era when fashion embodied individuality is over and it has become something that seeks sympathy (reduces the effort to think).
Explosive soaring prices are born, and it is expressed that similar items are sold everywhere in a short period of time.
Popularity is easy to understand on SNS, and you can grasp the price and brand by clicking the tag. If you are satisfied with it, you can buy it immediately.
If you don't like it, you can search for it and buy it cheaply on Mercari, etc., or buy something with a similar design.
Very convenient, really. Get to what you need in the shortest possible time.
Those who know our store will know, but our store is overflowing with products that do not seem to have commonality (a sense of unity) at first glance.
・Men's and women's clothes, shoes and accessories from Japan and overseas.
・Block-printed clothes made to order.
・Vintage and used clothing from America and Europe.
・Original clothes made overseas.
・Ethnic silver accessories, vintage silver rings.
・Original or custom-made water buffalo accessories, specially-made natural stone accessories, and specially-made silver necklaces.
・Artist's vessel, Fatlava and VintageFlowerbase from other countries.
・Painting using the artist's Japanese paper.
In addition, we have held POPUP of various genres so far.
POPUP collection of vintage posters from Europe (2014)
The quality of paper, fonts, and ink at that time were all cool.
Although there is no sense of commonality or unity that has been visualized in an easy-to-understand manner, the axis reflects what my partner and I have felt so far.
“We handle things that exceed the standards that we feel are good”
That simple idea is the common denominator in our lineup, which is genreless.
We are neither edgy, nor do we consider ourselves special. Simply because we have found it fun and persuasive so far, we can propose it with confidence.
There are many people who are better than us when it comes to telling about trendy things, so we can't recommend anything other than what we are interested in with confidence.
Of course, I'm not negative about trends, and if I'm interested, I'll tell them about them.
I read various things properly each time, so depending on the situation, there may be things that I have grasped before or immediately after the trend. ing.
Rather than disrespecting trends as having no interest in them, they want to make decisions based on their own standards in an unbiased manner.
It's been a long time, but the other day I received new loafers from ISHMM, the shoe brand introduced this time.
handle items. In other words, it is important to feel what the brand (designer, writer) wants to express.
Before the birth of this loafer, it goes back about two years
I had a long talk with the designer for a few hours.
Shoes with a high degree of perfection that reflect the conversation and feelings of that time.
Values that change with the times and trends, on a different axis from such things
A clothing store owner and salesperson who loves clothes.
One pair that satisfies the desire of such a man.
create new things. It seems to be similar to squeezing out ideas, images, etc., but in reality it is not a forceful technique that squeezes out, but weakness is the exact opposite of power.
I sometimes wonder if it's the "silence" that the creator himself faces.
When you put your thoughts into it, you often put effort into it, but you can quietly and calmly put your thoughts into it, and it will be completed quietly.
Although it contains heat, it is a completed and quiet thing.
I think that such a loafer has been completed.
I will introduce this loafer online and on Instagram.
"Easy, simple shoes. I don't want it to end."
I'm glad that there are people who can sympathize with me in that way.